European Makeup Standards

Feminine beauty ideals are rooted in heteronormative beliefs and heavily influence women of all sexual orientations.

European makeup standards. They show that even though a surface ideal might exist and be widely accepted the beauty that women are actually experiencing in europe and countries all over the world is something far more profound than a thin body blonde hair and blue eyes. When comparing these standards to post colonial standards of beauty that were introduced by the europeans they are comparatively different. Europe the middle east and asia over the course of seven years to explore the ways western ideals of beauty. Even though colourism was present in asian and african countries before colonialism it became far more pervasive as a result of colonialism and was instead based on the.

Western beauty standards are still largely european its just that its integrated other features into the mix. Some women want fairer skin light colored eyes and a small nose. To this day european beauty standards have ruled what women around the world want to look like. The immense global pressure to conform to a white european idealincluding light skin straight hair and a slim figuremeans that women of color are particularly susceptible to developing psychological problems ranging from eating disorders to depression and generalized self hatred.

While people work hard here they seem to take many more mini vacations and spend a lot more time going out and being around friends and family. The disturbing effect our beauty standards have on women across the world. The absence of women of color in images of beauty is even more disturbing when you realize that when the industry does advertise to women of color it often includes telling us we should have lighter skin. For women of color lighter skin means more beauty.

This one way colorism shows up in the beauty industry telling women of color that the darker we are the uglier we are. These deeper more nuanced ideas of beauty do a lot to turn the notion of the ever popular european beauty on its head. Its much more a part of everyday living. While pre colonial colourism was based solely on social and economic circumstances the europeans indoctrinated non european societies with destructive racial ideologies and concepts.

Like bigger lips breast and butts and even curly. Eurocentric beauty standards have changed how women perceived themselves. The feminine beauty ideal is the socially constructed notion that physical attractiveness is one of womens most important assets and something all women should strive to achieve and maintain. European vs american beauty.